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Divide and Conquer: Social Segmentation Strategies for Better Marketing
Enhance your behavioral marketing strategy by adding social segmentation. A clear segmentation strategy is the key to developing successful targeted marketing strategies. In addition to running...
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4 Steps to a Customer-Centric Approach to Social Marketing
The ever changing nature of social media tends to keep brands on their toes. And with all the new Facebook updates and changes, brands are at more of a disadvantage than ever before. In order to really...
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Measuring Social ROI With Engagement, Data and Revenue
Social media has proven itself as a valuable tool for eCommerce to increase acquisitions, conversions and retention. Return from Social can come in three forms: engagement ROI, data ROI and revenue...
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eCommerce Customer Relationship Advice 101
There are plenty of fish in the sea. This has never been more true for brands and retailers than it is today as eCommerce continues to expand. It seems like every day a new startup or app tries to...
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Cashing in on Social Shoppers
There are no agreed upon guidelines for determining the value of your brand’s social presence. If you put a group of eCommerce executives in a room and ask them how they measure the value of social, no...
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A Foolproof 24/7 Social Marketing Strategy
This is a story about Carrie and your Brand. Carrie is a poster child for the social media generation, always connected and plugged in. Your Brand is an established industry powerhouse looking for...
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The Real Desperate Socialites of eCommerce
Meet Alicia, she Tweets about her grocery runs, Instagrams her morning coffee, sends Facebook invites instead of invitations and enjoys long walks on the beach. But Alicia has a problem, she is so...
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How to Cure Abandoned Shopping Cart Syndrome
Shopping cart abandonment rates have grown to over 67% in 2014, pushing eCommerce companies to start looking at social solutions to increase conversion rates. After implementing one or more of the...
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Top 6 Most Common Loyalty Mistakes Marketers Make
Customer loyalty programs can be extremely successful with huge benefits to your brand as well as your customers. But loyalty programs are complex and can fail when not executed properly. We’ve rounded...
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ACT Now to Develop Brand Advocacy
As social commerce is quickly turning into visual commerce, brands have to act fast in order to keep up with this new generation of shoppers. More and more competitors are entering the market, testing...
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Easy Access and Smart Incentives to Drive Revenue
How can an account creation tool and a 5% discount be used to create over $300,000 in incremental revenue within 30 days? Recently, a Social Annex client used two simple tools to provide a rapid boost...
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Creating A Powerful Loyalty Platform In 10 steps
Developing a loyalty program that ensures a successful outcome can be hard, but at Social Annex we’ve determined 10 crucial steps that help our clients build out a powerful, customer-centric loyalty...
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How to Predict Social Trends
Life is unpredictable. Your social marketing strategy doesn’t have to be. Social tools have made it easier to predict social trends and identify what marketers should do next. Use the following social...
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Who is Winning the Social Media Arms Race in 2014?
There was a lot of talk about which social network would be the social network of 2014, with a lot of new contenders entering the race at the end of 2013. But now, it’s nearing the end of Q2 and the...
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What Most Social Campaigns Are Missing
Social campaigns are designed to increase engagement, brand awareness and social reach. Marketers are told the key to a successful marketing campaign is to throw more social contests, do more...
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18 Very Real Struggles of a Social CMO
Being a Chief Marketing Officer can be difficult at times. In order to brighten your day, we have put together some very real gifs. Laugh, enjoy and share! 1. You are surrounded by acronyms – crm, lol,...
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Top 5 Solid Social Strategies Proven to Work
Sometimes as a marketer, a solid strategy is all you need to really kick start a successful campaign. There’s a lot of fluff when it comes to social marketing strategies, it’s hard to know what...
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5 Ways to Increase Review Volume Onsite
70% of Americans say they look at reviews before they move on to make a purchase. Product ratings and reviews are becoming more and more important as shoppers start to trust these opinions more than...
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A Picture’s Worth a Thousand Retweets (And Then Some)
The old saying goes, ‘a picture’s worth a thousand words’. In the new age of social media, this is more true than ever. Visual social sites, Pinterest and Instagram, blew up last year. Other social...
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What Sets Your Shopping Experience Apart?
How do you differentiate your online shopping experience? Do you compete on pricing, does your brand hold a special place in the hearts of your shoppers, is your product unique, or is it the best of...
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Groupon’s Doing It, You Could Too: 5 Use Cases for Flash Sales
The idea of a Groupon-style Flash Sale may turn many brand conscious marketers off, but a well orchestrated Flash Sale can be perfectly onbrand as it provides significant objective benefits. Consider...
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4 Ways to Increase Product Discovery Through Social Context
If your brand is well known and loved by your customers, then you have the toughest part out of the way, but how can you retain those valuable fans and double down? Use actionable context and customer...
View Article3 Social Tools That Will Decrease Shopping Cart Abandonment
Shopping Cart Abandonment. It’s an issue that can plague any e-commerce site in the worst of ways. The simple notion that every day, e-tailers lose out on millions of dollars that were a few clicks...
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Why Your Site Should Have an Instagram Curated Gallery
Instagram is widely considered the fastest growing and most frequently used social media network out, especially within the millennial demographic. As is the case with most growing social media...
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Best Practices: The Top 3 Accounts to Use With Social Login
Social Login has become a frequently used tool of many e commerce sites in the past year or so. This hasn’t happened without very good reason. This tool makes the entire user experience easier and has...
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